Whether you order this from one of our team of from Upwork, there are some key things to put in the order.
1) There should be a place to hold an easy to understand tagline. The copywriter writes the tagline, but the designer makes sure it is clearly located.
2) There should be an obvious call to action. Buy Now, Place an Order, Get a Quote, Schedule an Appointment. This depends on the business.. You need to know what the Call to Action is prior to ordering the design.
3) There should be a visual display of success in the hero image. Show the person / persona after happily reaping the benefit of the service. Hero images need people in them.
4) There should be an area that breaks down the products and services categories. This can evolve with the Copywriting, but the graphic designer needs to think of the images for each category.
5) Testimonials
6) Links to latest posts
7) Popup with CTA and Optin
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